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You've probably heard the buzz about Pay-Per-Click marketing - it's the fastest growing industry on the Internet and it's more targeted than other sources.

Visitors are looking for you and all these visitors are targeted, as they are searching for your product or service. Pay-Per-Click marketing is the art of directing people that are searching for something on a Search Engine to your web site.

Visitors to your web site build your business, but it's no use having visitors come to your site that don't really want to be there - we call these untargeted visitors and by making use of PPC marketing services you are assured that the visitors to your site have been pre-qualified.

What exactly is Pay-Per-Click (PPC)?

Pay-Per-Click is a method of charging for advertising based on results. This means the risk potential for the client is lower, since you only pay for what works.

Broadly, PPC involves displaying an advert on a website that invites visitors to click on a link to the advertiser's web site. The advertiser is charged a set amount each time a visitor clicks on the advert - hence the phrase "Pay-Per-Click".

Some search engines, of which Google AdWords, Yahoo's Overture, and FindWhat are the most prominent, function on this basis only.

How can PPC help?

Pay-Per-Click is one of the lowest-risk, highest-return Search Marketing solutions. Because you only pay for advertising when a visitor clicks through to your site, you are guaranteed results for your capital outlay.

A well-managed PPC campaign means your business will experience an exponential increase in sales because the approach is double-edged. It's a win-win scenario:

• We increase the volume of traffic to your site thereby increasing your potential for sales.
• We ensure that the traffic we send you is targeted traffic which means that it will convert and you will actually make more sales.

The combination of these factors adds up to a significant rise in sales for you. How can I tell if PPC is the marketing solution for me?

Pay-Per-Click is a guaranteed, short-term solution. PPC campaigns are aimed at very specific keywords, which means that visitors are highly targeted. Ideally, one should consider running a PPC campaign in conjunction with an Search Engine Optimization Campaign.An SEO strategy will show results more slowly, but these results tend to be sustained.